Research reinforces benefits of creating engaging and useful content as key part of membership organisations’ value proposition.
The excellent and engaging digital and print content created by CPL One’s team for a leading membership body has again been recognised by readers.
CIBSE Journal is regularly voted as one of the top three benefits by members of the Chartered Institution of Building Services Engineers (CIBSE).
Now new research reveals that 88% of respondents rate the magazine as ‘excellent’ or ‘good’, with nobody saying it is ‘not very good’ or ‘poor’.
A total of 69% of respondents said the accompanying content hub at cibsejournal.com was ‘excellent’ or ‘good’, while other channels such as webinars and podcasts were also popular among those who engaged with them.
Membership bodies’ content offering is an important part of their value proposition, especially when it achieves an industry-leading standard. This is certainly the case with CIBSE Journal, with 65% ranking it the best magazine for the built environment.
The commercial value of an effective magazine is also clear; 59% of respondents to the CIBSE survey have specified products or sought more information about them as a result of online or print advertising.
CIBSE chief executive Ruth Carter said: “We work in a dynamic, fast-evolving and forward-thinking industry, focused on ensuring our buildings are safe, healthy places for people to live and work. To do this, it is essential that our members are kept up to date with news, policy and guidance, and CIBSE Journal plays a pivotal role in this.”
CPL One managing director Mike Sewell said: “These results show that our team, led by editor Alex Smith, is continuing to create compelling content that is respected and valued by CIBSE members and the wider industry.”
To find out more about how CPL One can help create value-adding content for your members, get in touch.
