Building a dedicated team to handle the global marketing for a prestigious brand

Darley is a global thoroughbred stallion operation, which currently stands stallions in six countries. Darley’s UK headquarters is Dalham Hall Stud in Newmarket – the renowned home of racing.

The challenge

To maintain its market-leading reputation, Darley needs the CPL One team to deliver a broad range of marketing services, often at pace as we respond to race results from across the world.

The solution

CPL One has created a dedicated account team with market-leading skills to work with Darley on a daily basis to deliver global content marketing. Supported by a team of print experts, digital developers and video editors, we create content to inspire and educate existing and potential clients about Darley’s stallions. We are responsible for producing all key Darley marketing materials. We run its international websites; carry out photoshoots all over the world; design for digital and print channels; print and distribute a wide range of marketing and promotional material; design and build websites; and create adverts for newspapers, magazines and websites, and manage media buying.

We couldn’t be more pleased with the wonderful team at CPL One. They always go above and beyond and still deliver high-quality work on a daily basis, whatever we throw at them. As Darley has grown – particularly in the delivery of digital marketing – CPL One has been with us every step of the way; always happy to try new things on our behalf.

Alison Horan, group head of marketing

Client

  • Darley

Sector

  • Racing and breeding

Expertise

  • Content strategy
  • Design
  • Digital development
  • Editorial
  • Media buying
  • Video

Deliverables

  • Annual brochure
  • Marketing services
  • Media buying
  • Website

Recognition

  • CMA 2011 – Best Specialist Communication
  • CMA 2015 – Shortlisted for Brochure of the Year

Expertise

  • Content strategy
  • Design
  • Digital development
  • Editorial
  • Media buying
  • Video

Deliverables

  • Annual brochure
  • Marketing services
  • Media buying
  • Website

Recognition

  • CMA 2011 – Best Specialist Communication
  • CMA 2015 – Shortlisted for Brochure of the Year