With postage increases on the way, CPL One’s managing director explains how we can help membership bodies speed up their digital transformation.
Just when we thought inflation was under control, some products and services are proving to be defiantly pesky.
While print costs seem to be remaining in line with inflation, this is not the case with postage. Royal Mail has announced that large letter Mailmark mailings and ‘naked’ mailings will both increase by 6.63% from April 2025 – more than double the current inflation figure. Other mailing services will no doubt follow suit.
For many organisations in the membership sector, these increases will be tough but manageable. However, for those with larger memberships running into the tens and hundreds of thousands, things will be more painful.
At CPL One, we believe strongly in the power of print and its impact when used in the right circumstances.
Member surveys continue to reveal time and time again that magazines, particularly print ones, are the No 1 member benefit. Meanwhile, our award-winning work with Versus Arthritis has revolved around the charity reinvigorating and maximising its print magazine to successfully spearhead its membership offer.
Over the past decade and more, we have helped our clients – including professional membership bodies, trade associations, trades unions and charities – develop cogent content strategies that combine digital and print solutions effectively.
But things don’t say the same for long and it could be that now is the time for you to revisit those strategies.
If so, please get in touch. We can help you reassess and potentially speed up your digital transformation programme, tackling key questions such as:
- How do I get the correct frequency and balance between print and digital?
- How do I improve the digital version of my member magazine?
- Instead of a digital magazine, would it be better to develop a content hub to host all my video, audio and written stories?
- What should be my enewsletter strategy?
- How else should I be promoting my digital content?
- How do I maximise revenues using digital channels?
These are the sorts of questions we tackle with our clients every day – and we can talk you through plenty of solutions too. For example:
- With mailing prices increasing, can we help you move ahead with your digital transformation as we did with Circular for the Chartered Institution of Wastes Management?
- Could you use animation to explain your story, in the way we did for the Nuclear Institute?
- Can we help you make money from your events, as we have done for the Archives & Records Association?
- Are you clear about your member value proposition? Can we help you like we helped the Royal College of GPs?
When evolving your content strategy, there’s inevitably going to be plenty of questions. I am confident that my expert colleagues and I can help you find the right answers.
To discuss more, please call me on 01223 378000 or email [email protected]
