CPL One created a unique film to raise awareness and encourage people to choose a career in occupational therapy.
What connects CPL One with a cat called Felix?
Felix is the star of a short campaign film we made for Cambridgeshire & Peterborough Integrated Care System.
The aim of the campaign was to help Cambridgeshire & Peterborough encourage people to choose a career in occupational therapy.
How could we do that? Well, by showcasing the breadth and value of the profession.
But to do that we needed a story and a hook to make it memorable. And that’s where Felix came in.
“With video you can spark interest and then grab an audience’s attention,” says producer and senior account manager Alex Lamb. “In the right setting, film can be more impactful than the written word. For Cambridgeshire & Peterborough, for example, we knew that a film could play a key role in encouraging people to become occupational therapists.”
Alex says the aim was to softly challenge pre-formed notions of occupational therapy.
“That’s why we flipped the script a little, switching perspectives on who was telling the story, and I think that comes across in the way we made the film,” he says. “Hopefully, it will make people sit up, take notice and recognise the real benefits of the role.”
And our client’s initial response?
“We have proudly shown the video to our project group and senior leads in Cambridgeshire & Peterborough – the feedback has been brilliant, with everyone being very impressed.”
We’re proud of the film too. As Alex says: “Film lets us tell a truly emotive story, using different visual styles and music to really deliver the feeling we want to convey. A web story can carry valuable insight and information, but a video can be something really memorable.”
So, don’t leave Felix waiting… hit ‘play’ to watch the video.
Could CPL One help you add impact to one of your campaigns through the emotional impact of video? To discuss how we might be able to help, get in touch.
