Three reasons to be cheerful: Mike Sewell’s half-term reflections

CPL One’s managing director picks out three recent projects that epitomise the breadth of work produced by our team.

Maybe it’s because it’s school half term or something – but I feel it’s worth taking stock on progress on various fronts at CPL One in the past few weeks.

There are so many things to be proud about, including a number of new business wins, some excellent new projects delivered, and advertising and exhibition sales that are tracking ahead of the same period last year – despite what remains a tough economic climate.

But for now I’m going to concentrate on just three things that give a taste of the way our clients and their audiences benefit from the broad scope of content marketing created by the team at CPL One.

  1. Anniversary animation

Is your company or organisation about to celebrate an anniversary? If so, you should take a look at this animation marking the 125th anniversary of the Chartered Institution of Wastes Management (CIWM). Conceived, devised and produced by our editorial, design and animation team at CPL One, it is an asset that CIWM will be able to use throughout its 125th year. Let me know if you would like to discuss whether CPL One could do something similar for you.

  1. Theatrical podcasts

The podcast series produced by our sister company Cabbells, for Delfont Mackintosh Theatres (DMT), continues to grow in number and popularity. After previous episodes when subscribers have heard from stars such as Brian Cox and Sheridan Smith, May’s Episode Six features the revered Sir Ian McKellen and director Robert Icke talking about their production of Player Kings. The play, an adaptation of Shakespeare’s Henry IV Parts 1 and 2, is currently at the Noël Coward Theatre in London’s West End before embarking on a UK tour during July. Cabbells specialises in the arts and heritage sector and we are proud to design and produce the programmes for dozens of DMT shows each year including, most recently, MJ the Musical and Long Day’s Journey into Night

  1. Long-term magazine contract retained (again)

A great strength of CPL One is our commitment to editorial and design excellence – and ensuring the two work hand in hand. One example is that, unlike many news organisations and perhaps even some of our competitors, we continue to invest in employing professional copy and sub-editors to ensure our content is crisp, accurate and accessible. This was among the factors that helped us retain the contract for First magazine for the Local Government Association (LGA). Strict governance rules means the LGA puts this contract out to competitive tender on a regular basis and we are incredibly proud to have retained it again. Our focus on developing an engaging design that meets accessibility standards and our ability to generate income were also given as key reasons for our success.

So there you go – three reasons for some positive half-term reflections. If you and your audiences would benefit from a new animation, a podcast series, a refreshed digital or print magazine – or any other content marketing services offered by CPL One – do get in touch.