CPL One director Sarah Simpson outlines some of the opportunities and challenges currently faced by the customer publishing sector in a piece for InPublishing’s Publishing Partners Guide.
“During 2023, we saw many clients, perhaps driven by the desire to reduce costs following the pandemic, adopt a more creative attitude to different ways of doing things,” she writes. “They have become braver and bolder with their content, requiring agencies to be creative with how that content is distributed and how income is generated from it.”
She says that “creating great content is all very well, but if it’s not distributed with a well thought-through campaign, it will not get the visibility it deserves”.
And while the number of print magazines reaching audiences may have declined since 2020, the amount of content created has increased due to the continuing growth and range of digital outputs.
You can read her full article here: https://www.inpublishing.co.uk/articles/opportunities-and-threats-customer-media-22869
