We picked up two prestigious awards at the 2024 Memcom Excellence Awards, for best magazine launch or relaunch and editor of the year.
CPL One has won two awards at the 2024 Memcom Excellence Awards, held in London on 26 September.
Inspire magazine, which we relaunched for our client Versus Arthritis, won the award for best magazine launch or relaunch. And, underlining the positive impact the magazine has had for the client and the charity’s audience, Inspire’s editor Tracey Lattimore (pictured below, right, with awards host Sophie Duker) won the award for editor of the year.
The judges said of Inspire: “The magazine showed a clear content strategy, with an excellent understanding of the remit of the magazine and what it is trying to achieve, with channel-specific goals and an aim of inclusivity. It has a strong, inviting design, with accessible, well-explained and illustrated content and a clear creative strategy.”
Commenting on the editor of the year award, the judges said Tracey was “an inspiring editor who oversaw the strategic repositioning of the charity’s content offer, exceeded all targets and developed what will be a sustainable income for the organisation as part of their new membership proposition.
“We were impressed by Tracey’s team approach, her leadership skills to curate a blend of creative, clinical and bold new editorial ideas… and her drive to create something of tangible value for the readers and organisation alike.”
Rachel Curtiss, individual giving manager for Versus Arthritis, said: “Since we relaunched, we have signed up 2,212 new members. This is more regular givers supporting VA than we have brought in in the past four years – an incredible achievement.”
The Memcom Excellence Awards celebrate excellence in the membership sector and are an opportunity for CPL One to showcase our work with membership organisations, including professional bodies, trade associations, membership charities, trade unions and the wider not-for-profit membership sector.
CPL One was shortlisted for a total of seven awards at Memcom this year, in categories including best podcast; best integrated marketing or membership campaign; best magazine, circulation less than 20k; and best agency.
CPL One managing director Mike Sewell said: “The two awards show how taking a strategic and joined-up approach to editorial planning, design, audience needs, member proposition and organisational goals, can pay dividends. The relaunched Inspire magazine for Versus Arthritis makes a bold statement, and the team can be truly satisfied with what they have achieved – it sets the bar high for any magazine relaunch.”
