CPL One and the Institute of Leadership have launched Edge Online, a new digital content hub to complement the printed member magazine, Edge.
After months of collaborative planning and development, Edge Online, a new digital content hub for the Institute of Leadership (IoL) is now live.
The hub is a key stage in the evolution of the IoL’s content strategy. Qualitative research with IoL’s membership and key stakeholders was conducted earlier this year to assess audience needs, and the July launch accompanied a refresh of Edge, IoL’s printed member journal.
“We wanted to extend the experience offered by Edge even further, offering a space to stay connected with the trends, news and ideas shaping the future of leadership between publication of the quarterly magazine,” says Becky Martin, IoL director of events and engagement.
Edge Online has been designed as a go-to professional community resource, which will serve leaders throughout their careers. One area of focus is delivering content and formats through the channels members prefer as they look to grow their careers.. The online hub offers new opportunities to adapt and expand on the type and frequency of Edge content, which will include leadership news and insight, agenda-setting features, audio podcasts and video.
CPL One designer Robyn McCurdy said: “It was important to ensure consistency with the recent design refresh of the journal, with an inviting contemporary look and feel, attractive images and white space to draw the reader in.”
Navigability was also top of the list, and CPL One’s digital team created a fresh, easy-to-navigate framework that promotes the sense of community and quick access to information that the IoL is keen to foster.
“We wanted to complement – not replace – the excellent job that the journal does,” says Ciara Conway, marketing executive and copywriter at the IoL. “It was important to get this right to ensure we continue to support all leaders in a rapidly changing world with additional articles, the latest leadership updates and research. We’re delighted with the end result. Thank you to the brilliant team at CPL One for bringing Edge Online to life. It’s been a real team effort – and we are super proud of what we have achieved.”
You can see the new hub at ioledge.com.
