“One colour. One team” campaign comes into its own in pop-up Godolphin Shop.
There was success on and off the racecourse for our client Godolphin at the 2024 Dubai Future Champions Festival in Newmarket.
Not only did promising Godolphin two-year-old horses Desert Flower and Shadow Of Light reinforce their reputations by winning their respective high-profile races, but Godolphin merchandise also flew off the shelves at a distinctive pop-up shop at the Rowley Mile racecourse.
The CPL One team worked with their counterparts at Godolphin and a range of partners to ensure the shop had maximum impact.
For some racegoers it was the first time they had seen the striking images from the “One colour. One team” promotional campaign that we devised earlier this year to promote the Godolphin Shop.
Large, eye-catching graphics inside and outside the shop reinforced two key brands – Godolphin (the horseracing operation) and Darley, the breeding and bloodstock business.
The graphics provided an impressive backdrop to the items on display, including clothing, caps, hats and other merchandise – much of which had been designed by the CPL One team. We also produced a range of other material for the festival, including racecards, posters, point-of-sale material and, of course, the winning line.
If you missed the event but are still interested in buying some merchandise, why not visit the Godolphin online shop?
Alison Horan, group head of marketing for Godolphin, was delighted with the work carried out by all the teams involved in “delivering an incredibly successful event”.
“From the strong and impactful Darley branding and client entertainment, to highlighting all the amazing charitable programmes, to the professional outfitting of the shop, we were delighted with the opportunities that were offered and delivered. And, of course, the two homebred G1 winners were certainly the cherry on the cake!”
CPL One works with the creative team at Black Type Ltd to provide a full range of marketing services for Darley and Godolphin across multiple digital and print channels.
