Cambridge University Health Partners (CUHP) is one of eight Academic Health Science Centres in England, with a mission to improve healthcare by bringing together the NHS, industry and academia.
Based at the Cambridge Biomedical Campus, alongside world-class hospitals and other leading medical and healthcare institutions, CUHP is helping to unite organisations to deliver on Cambridge’s life sciences mission.
The Challenge
CUHP needed a printed brochure that would engage an audience already well informed about life sciences, while visually bringing together Cambridge’s scientific history and future.
The brochure was primarily intended for the visit to Cambridge of government ministers, other officials and special advisers. It also served a secondary audience: senior leaders and managers within life sciences organisations in Cambridge, and partners and peers in other life sciences communities across the UK.
The Solution
CPL One was tasked with creating a printed brochure that would present a combined vision for Cambridge life sciences to key influencers and government officials.
The brochure outlined CUHP’s mission for the Cambridge life sciences strategy. CPL One used striking imagery to create excitement and ambition for the potential of the life sciences sector.
A new visual identity was created for the brochure, and pages were designed using infographics, graphics and other imagery to enhance the readability and visual appeal, telling a serious and complex story in an engaging way.
Sustainability was an important factor when considering the paper stock and techniques used, while the brochure was finished with a Singer-sewn binding to give it a sophisticated look.
As part of the same project, CPL produced an editable PowerPoint version of the brochure, alongside a set of PowerPoint templates. These can be used by the CUHP teams to present information to stakeholders.
The results
The brochure
Copies were printed and delivered ready for use at future CUHP events
Feedback
Feedback has been positive, including from influential stakeholders from across the Cambridge cluster
Templates
A polished set of presentation templates was delivered to the client
Creating a design and a concept to demonstrate Cambridge life sciences is no easy thing, as you strive to find the balance between clinical and research-based design. CPL One managed to create a brochure and template to brilliantly walk this fine line. The design reinforces our mission to show how Cambridge is improving lives across the UK and the world. Everyone has been impressed by the greatly improved look of these materials and we look forward to working with CPL One on future projects.
Client
- Cambridge University Health Partners
Sector
- Public sector
Expertise
- Content strategy
- Design
- Editorial
Deliverables
- Marketing services
- Print magazine
Expertise
- Content strategy
- Design
- Editorial
Deliverables
- Marketing services
- Print magazine
